{41} Don't Lead with the Problem?

Conventional business wisdom says to to define the problem or pain point(s) of our target audience, speak to that pain, and then share how we have the remedy. Wha-LA, client acquisition! In today's episode I unpack a different way of thinking about client attraction and how starting with the solution creates a new 'bottom floor' for us to rise from further, faster (and more in alignment!) Let me know what you think.